Privacy Policy

Last Updated: April 19, 2025

1. Introduction

Welcome to The Blue End mobile application ("App"), a Chelsea FC fan app. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you use our App and tell you about your privacy rights and how the law protects you.

2. Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes name, username, or similar identifier.
• Contact Data includes email address.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this App.
• Profile Data includes your username and password, your Chelsea FC preferences, feedback, and survey responses.
• Usage Data includes information about how you use our App, which Chelsea matches you view, and which features you interact with most frequently.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To register you as a new App user.
• To provide you with Chelsea FC match updates, news, and notifications based on your preferences.
• To deliver relevant App content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our App, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about Chelsea FC content or features that may be of interest to you.

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

7. Third-Party Links

This App may include links to third-party websites, plug-ins, and applications, including official Chelsea FC websites and services. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our App, we encourage you to read the privacy policy of every website you visit.

8. Chelsea FC Official Content

Please note that The Blue End is an unofficial Chelsea FC fan app. We are not affiliated with, endorsed by, or connected to Chelsea Football Club. Any Chelsea FC content, logos, player information, match data, or other Chelsea FC intellectual property displayed in the App is used under fair use principles and is the property of Chelsea Football Club and/or the respective rights holders.

9. Changes to the Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this privacy policy.

10. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at: